In each class, students were required to take pictures of campus. They’d then submit three of them, which would be blown up into gorgeous, huge photographs, all paid for by the school.
Both classes were told that they could keep one of their finished photos, of their choosing, but that the other two would be sent away. One class was told that they had however much time to decide which one to keep, and if they changed their mind, it didn’t matter, they could swap at any time. The other class was told they had to decide immediately, and could not change their mind.
Interestingly, when polled afterward, the latter class, the one with fewer options, expressed far more enjoyment in the class, than the first group. Fewer choices led to more happiness.
An entire book was written on the correlation between scarcity of options and our state of happiness. It’s called The Paradox of Choice. What it shows, empirically, is that imposing scarcity into a system can actually increase the happiness outcome of that system.
The key is, if you find something that people should appreciate, but they don’t, try taking it away (at least for a while), or make it harder to come by. You’ll find their appreciation for whatever it is will skyrocket, because of the law of scarcity.