When we are not conscious of the principles and powers and processes inherent to the life-systems within which we operate, we become victim to them. Our lack of awareness of them doesn’t make us immune to their influence.
A child burning their hand on a hot stove because he didn’t understand the meaning of the bright orange glow emanating from the burner.
A business that fails to sustainably differentiate because they don’t understand and plan for value entropy, and therefore loses market relevance because they fail to continuously innovate.
A manager whose employees continually underperform and who experiences high attrition because she doesn’t understand how to inspire, engage, and align them to do great work.