Of course, knowing what a powerful behavioral motivator this is, behavior designers, leaders, parents, organizations, life engineers, and any behavior architect should naturally perk up and wonder, how can we use this?
It turns out that the crystallization of discontent can be reached in a couple of ways. First and foremost (and most commonly), it can be reached by waiting for the subject in question (including ourselves) to reach rock bottom. To experience the actual pain from that impact, and hoping they can convert that pain into change energy.
The other, far more desirable approach is to accelerate the crystallization of discontent through simulation.
This has long been a core tenet of product marketing. Product Marketers work feverishly to craft narratives and find anecdotes, illustrations, and even data to suggest that the pain of NOT using their products is greater than the pain of changing to it. This idea of using “insights” to teach customers that the “pain of same is greater than the pain of change” has always been a core narrative strategy, because it works.