Arthur C. Clarke, an example of packaging

Today Arthur C. Clarke passed away.  For those of you who may not recognize the name, he was most widely known for his book “2001:  A Space Odyssey“.   Many luminaries paid tribute to him here.He was also widely known amongst other fantasy writers for his famous comment “Any sufficiently advanced technology is indistinguishable from magic.”  Clarke was a man with a vision, a man who took advantage of opportunity, and a man who stood out from the crowd.

Today, Seth Godin, one of my favorite bloggers and business writers, and who led a team turning one of his books into a computer game, made an interesting comment in remarking on Clarke (the full post you can find here).  He said that the one thing you can take away from his life, is that naming things is important.

“He made magic things real by describing them and talking about them in ways that felt real.  Once something feels real, making it real is a lot easier.”

Which brings me back to my post on packaging, and the importance of paying attention to the packaging and presentation of whatever it is you do.  Those who have the power to captivate, have the power to affect great change.

Rusty

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